HTM Homes Showroom – Where Design Excellence Meets the VMARK 2026 Gold Award: A Refined Statement of Experiential Space and Quiet Luxury

On June 10, 2026, at Thiskyhall Sala Center, Ho Chi Minh City, HTM Homes Showroom was proudly awarded the Gold Award for Best Commercial Design at the VMARK Vietnam Design Awards 2026, affirming its excellence in creating inspiring and sophisticated spatial experiences.

Nestled in the heart of the bustling city, HTM Homes Showroom is conceived as an immersive journey of experience—where sight, sound, and touch converge in a space of refined elegance and harmonious design.

When Commercial Space Transforms into a Destination Defined by Experience and Identity

Gian hàng HTM Homes | FRANKE tại VMARK 2026

Within the evolving landscape of global interior architecture, particularly through the macro perspective of the VMARK Design Award 2026 theme, “DESIGN | RECREATING THE WORLD,” redefining a commercial showroom demands truly innovative thinking. For the luxury kitchen and bathroom segment, the greatest challenge lies in ensuring that each product remains connected to its intended living context while independently conveying a story of functionality, craftsmanship, and aesthetic aspiration.

From its inception, the HTM Homes Showroom was envisioned as far more than a conventional product display space. At its core was the ambition to create a distinctive experiential destination where visitors do not simply observe as potential buyers, but immerse themselves in a lifestyle defined by elegance, sophistication, and meaningful sensory engagement.

The showroom’s location and scale called for a design language refined enough to showcase the technical excellence of each product while maintaining an emotional balance that resonates with visitors. Rather than relying on monumental displays or densely packed product arrangements, HTM Homes embraced an understated yet impactful approach.

European Minimalism and the Philosophy of Quiet Luxury

The spatial design of HTM Homes leaves a lasting impression through its commitment to contemporary European minimalism, where every unnecessary detail is carefully distilled to achieve a harmonious balance between aesthetics and functionality. A palette of deep, muted tones combined with large-format stone surfaces establishes a backdrop that is grounded, pure, and timelessly elegant.

The interplay between meticulously crafted product finishes and clean architectural surfaces creates an atmosphere that feels both natural and sophisticated. Every display is thoughtfully organized, resulting in a spatial composition rich in visual depth and emotional resonance.

The lighting scheme is equally deliberate and restrained, serving as a catalyst that highlights the intrinsic qualities of each premium kitchen and bathroom fixture. This carefully curated approach allows visitors to appreciate the authenticity of materials under intentionally directed illumination, revealing textures, finishes, and craftsmanship with remarkable clarity.

The restrained use of decorative elements preserves a sense of openness and tranquility throughout the showroom. Rough stone textures, smooth wall surfaces, and the polished sheen of metallic fixtures come together as a tactile symphony, creating the perfect backdrop for authentic and immersive living experiences.

HTM Homes Showroom: Contemporary European Minimalism Meets the Art of Quiet Luxury

A defining feature that helped the HTM Homes Showroom captivate the jury lies in its thoughtful integration of Seamless Technology into the living environment. The intelligent solutions ecosystem and AI-powered robotic network developed by HTM Tech, a member of HTM Group, are not presented as standalone technological showcases. Instead, they are subtly woven into the overall spatial narrative, becoming refined accents within a carefully curated multi-sensory experience. This understated approach to technology preserves the purity of the showroom’s minimalist architectural language while enhancing the quality of everyday living. Rather than demanding attention, these innovations operate as silent companions, seamlessly supporting users and redefining luxury through the convenience, efficiency, and sophistication of future-ready living.

HTM Tech is focused on developing practical technology solutions for sectors such as healthcare, education, industrial manufacturing, public services, and utilities. The company is committed to innovation that improves efficiency, user experience, and sustainable development.

The Art of Blurring Boundaries Through Contextual Vignettes

Going beyond the conventional role of a commercial showroom, HTM Homes is envisioned as an emotional touchpoint between people and design. The creativity behind this Gold Award-winning project lies in its spatial planning strategy, which is organized as a series of carefully curated “slices of premium living environments.”

The showroom is composed as a collection of realistic lifestyle settings, where renowned brands such as Franke, Hansgrohe, AXOR, Kludi, and Geberit are seamlessly integrated into a coherent design narrative. This intelligent planning approach enables visitors to easily envision the most suitable solutions for their homes or development projects, eliminating the detached and transactional nature often associated with traditional retail environments.

From the central kitchen island to the curated displays of faucets, bathtubs, and model bathrooms, each zone is conceived as an immersive experiential journey where understated elegance and premium quality are expressed with refinement. Architecture serves as a subtle backdrop, elevating the craftsmanship of the products rather than competing for attention.

As a result, the project goes beyond product presentation to communicate a way of living—one in which the kitchen and bathroom become reflections of the homeowner’s aesthetic sensibility, personal identity, and commitment to a sustainable quality of life.

“Recreating The World” – A Design Vision for a Sustainable Future

The victory of the HTM Homes Showroom at the VMARK Vietnam Design Awards 2026 represents far more than a singular accolade. It marks a significant milestone that affirms the ongoing transformation of living environments in a new era of design. While the Gala Night in Ho Chi Minh City has come to a close, the values embodied by the project continue to resonate and inspire the broader design community.

The project's success was made possible through a profound mutual understanding and unwavering trust between the project owner and the strategic design team. This shared aesthetic vision resulted in a highly cohesive work, where every element—from the overall spatial planning strategy to the finest interior details—was meticulously aligned to create a unified and compelling design experience.

The HTM Homes Design Team alongside representatives of the International Jury Panel at the VMARK 2026 Awards Ceremony

The project stands not only as a testament to the vision and dedication of its creators, but also as a source of inspiration for a new generation of designers pursuing the creation of living environments that are meaningful, sustainable, and distinctly Vietnamese in identity while meeting international standards.

Design professionals and enthusiasts can continue exploring the award-winning projects through the official VMARK Vietnam Design Awards 2026 platform, while experiencing the philosophy of “Quiet Luxury” firsthand at the HTM Homes Showroom in Ho Chi Minh City

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Showroom HTM Homes

- Website: htmhomes.com

- Hotline: 1900 255 950

📍 Ho Chi Minh City Showroom: 34 Phan Dinh Giot Street, Tan Son Hoa Ward, Ho Chi Minh City, Vietnam

📍 Hanoi Showroom: SH09-K5TT1, Starlake Tay Ho Tay Urban Area, Xuan Dinh Ward, Hanoi, Vietnam