Dialogue with leading industry experts
Creative Zone In Exhibition Hall | Design Expert Talks (Free Entrance)
The dialogue sessions with top experts focus on discussing design trends, innovation, technology, and sustainable development, contributing to knowledge exchange, market orientation, and elevating Vietnam’s design industry in the international context.
June 9th, 2026
June 10th, 2026



When Form, Function and Impact Become One

Ms. Ha Kim
UPGREEN Vietnam

Ms. Do Thi Minh Trang
Limloop Joint Stock Company

Mr. Pham Trung
Industrial Designer

Ms. Pham Linh Chi
Kien Hung Handicraft
In modern industrial design, the boundaries between aesthetics, functionality, and environmental responsibility are gradually disappearing. This session brings together experts from three perspectives — regenerative materials, traditional craftsmanship, and industrial interior design — to explore a practical question: can a product be beautiful, durable, and truly impactful without compromising any of these elements? This is where design philosophy meets manufacturing reality, and where the difficult decisions behind every product are brought to light.



June . 9th . 2026
1:30 PM - 2:30 PM
Unlocking Kitchen Design Trends from EuroCucina 2026

Mr. Thanh Le
Blum Vietnam
Immerse yourself in the world of interior design and discover the latest innovations from Milan. Our trend report is filled with exciting highlights from Salone del Mobile and EuroCucina. Explore various categories and find fresh inspiration for your own creative ideas.
June . 9th . 2026
2:30 PM - 3:30 PM
The Kitchen of Future Living

Mr. Nguyen Van Thinh
HTM Group
Redefining the kitchen as the new center of modern living — where emotional design, seamless technology, all-in-one solutions, and personalized experiences converge to shape the lifestyle standards of the future.
June . 9th . 2026
3:30 PM - 4:00 PM
Optimizing Interior Design Workflows Through Generative AI: From Design Thinking to AI-Integrated Practice

MSc. Phung Ba Dong
Saigon Technology University (STU)
The digital era is presenting a vital challenge to the creative community: How do we avoid being left behind as the wave of technology sweeps forward? The answer lies in our ability to adapt and master the tools. Join us to decode the ultimate solution for optimizing interior design workflows through the groundbreaking power of Generative AI. By attending this talkshow, you will gain access to a well-structured transition roadmap: from the initial stages of ideation and understanding the core of traditional "Design Thinking," to applying modern AI-integrated practices into real-world projects. Moving far beyond abstract theories, this session will open up new perspectives, helping designers and future architects streamline complex stages, unleash creative freedom, and multiply workflow efficiency. Don't miss out on the opportunity to ride the technological wave, elevate your competitive edge, and break through your creative boundaries alongside industry experts at this special event!



June . 10th . 2026
8:30 AM - 10:30 AM
Heritage Speaks – Speaking With Heritage
“Three Perspectives – One Heritage Story”

Prof. Nguyen Hanh Nguyen
Van Lang University

Mr. Minh Hoa
Photographer

Dr. Nguyen Thi Hau
Ho Chi Minh City Historical Association
Amid the rapid urban development of Saigon – Ho Chi Minh City, many architectural works, living spaces, and urban memories are gradually transforming or disappearing under the pressure of modernization. Today, heritage is not only represented by historic buildings or artifacts preserved in museums, but also by the living memory of the city — the cultural layers, street corners, everyday lifestyles, people, and emotions that have shaped the urban landscape across generations. Saigon – Ho Chi Minh City is a uniquely layered metropolis, where multiple cultures and urban heritages coexist, intersect, and evolve over time. From traces of riverine life, trading ports, and Chinatown districts to colonial architecture, modern urbanism, and ordinary living spaces — all together create the city’s diverse identity and profound depth of memory. With its dual-directional concept, the program “Heritage Speaks – Speaking with Heritage” aspires to create an open dialogue between the past and the present: Heritage itself “speaks” through architecture, memories, images, and traces still embedded within the urban fabric; At the same time, people today continue to “speak” with heritage through research, art, conservation, and personal experiences in contemporary life. Through three interdisciplinary perspectives — archaeology, photography, and architecture & urban conservation — the program invites audiences to rediscover Saigon – Ho Chi Minh City as a city rich in cultural depth, where the past continues to exist within every layer of space and everyday life. TALKS “Urban Memory, People, and Layers of Cultural Sedimentation” – Dr. Archaeologist Nguyễn Thị Hậu “A Saigon Told Through the Lens” – Photographer Minh Hòa “Understanding Heritage” – Assoc. Prof. Dr. Architect Nguyên Hạnh Nguyên.
June . 10th . 2026
10:30 AM - 12:00 PM
How Technologies Are Changing Project Execution

Mr. Nguyen Long Hung
Vietnam Design Construction Technology Corporation (VDCD)

Mr. Lam Thanh Hoang
IFMA VIETNAM
Technology is transforming the way architectural and construction projects are conceived, executed, and operated. At the talkshow “How Technologies Are Changing Project Execution,” experts will discuss the role of AI, BIM, and emerging technology platforms in shortening design timelines, enhancing accuracy, optimizing resources, and advancing more sustainable construction solutions. This session will provide a space to explore how technology is shaping a new future for the architecture and construction industry.



Designing Culture,
Community and Commerce

Mr. Hoang Minh Ha
HOANG MINH HA Académie de la MODE

Ms. Le Thi Kim Oanh
OAH Bridal

