In the era of non-stop creativity, Vietnam has been facing unprecedented challenges and opportunities. More than ever, Vietnam needs a new and sustainable orientation to improve international competitiveness, lower production costs, and outsource others from global companies. Innovating and investing in BRANDING and PRODUCT DESIGN with technological applications are highly recommended for enterprises' leaders to expand the added-value and goods competitiveness for domestic and export markets.
VDAS DESIGN SUMMIT was born to convey the inspiration to enterprises' leaders to help them turning their creative visions into power for sustainable business development with the theme " The Power of Creative Entrepreneurship". The VDAS DESIGN SUMMIT will welcome leading speakers and experts in branding and design sector as well as enterprises in the creative industry. They will help boost the sustainable business development and innovative breakthroughs by sharing their vision and leadership skills. To create a solid premise for bringing the national branding "VIETNAMESE PRODUCTS WITH GOOD DESIGN AND BRAND" to global customers.
13:00 REGISTRATION + NETWORKING
14:00 PRESENT 1 | Representative of VDAS
The speech with the theme "The POWER of CREATIVE ENTREPRENEURSHIP" and launching the program "CONNECTING DESIGN WITH VIETNAMESE ENTREPRENEURS" proudly develops the national brand to a new level with the VMARK Vietnam Design Awards - VIETNAMESE PRODUCTS WITH GOOD DESIGN AND BRAND"
14:10 PRESENT 2 | Representative of the Department of Industry, Trade of HCM City
The importance of a national program in the direction of branding and product design
14:15 PRESENT 3 | Sponsor's Representative (If any)
Share strategies for innovative applications in sustainable business development.
14:20 Panel Discussion 1: BRAND BUILDING & DESIGN INNOVATION - KEYS TO SUCCESS FOR CREATIVE BUSINESS
Design thinking | Creative design thinking application that is people-centered and turning creative vision into power to develop a successful and sustainable business.
Use creative resources, invest in design, product innovations & branding initiatives, and apply technology to improve value, products competitiveness for domestic and export markets
15: 10 Panel Discussion 2: CREATIVE RESOURCES
Gather social, inspirational and potential resources to help business invest and support into design education for the future generation.
16:00 Q&A NETWORKING
Networking (with tea break)
17:00 The end.