Mr. MICHAEL BLANCO
APEC Regional Director
My core skill is the ability to identify, validate and redefine a company’s value proposition in alignment with the current and future opportunities, I do this while also developing the routes to market and organisational structures that support sustainable growth.
While business success might be measured in numbers, its longevity is built on what a brand is communicating and providing to its customers as unique value. I bring the two closer together while building enterprise value and market leadership. Simply, I help organisations to define their purpose and shift the conversation from price to value, from numbers to results, and from transactional thinking to long-term partnerships.
Strategy is, of course, nothing without execution. As a result, I have overseen the top-down transformation of organisations, changing how business think, feel and operate, from culture to process to leadership teams, changing service-delivery models and carving out new market niches.