Ms. ISABELLA CHOW

Isabella began her journey with the Hong Kong Design Centre (HKDC) in 2009, where she played a key role in the re-engineering and transformation of the DFA Awards programmes.

Driven by her passion for design and her professional expertise, Isabella has consistently focused on conducting meaningful design research and expanding her professional network to enhance the quality of award submissions locally and internationally.

She also leads Design Spectrum, a project initiated by HKDC in 2019. Under her leadership, the project has successfully curated more than 10 design exhibitions and fringe programmes, promoting greater appreciation of good design by showcasing the many ways design can improve lives, strengthen community connections, and transform businesses.